Where creative meets analytics

Where creative meets analytics

With some key research being released into the industry’s hands heralding my own proclamation of the imminent death of the click, it’s time to take a very honest look at digital advertising and pose some timely questions.

  1. Online advertising is becoming increasingly dependent upon rich media, and agencies agree – it will soon be the norm – but what are the barriers for adoption from brand and direct response advertisers alike?
  2. With agencies often relying on ten-year old standard ad serving architecture, can acquisition truly be the way for future-proofing digital advertising?

In a presentation at the iMedia UK summit, March 2008, I unpack what is being done to really address these issues head-on by Eyeblaster and then roll-up my sleeves and get ‘under the bonnet’ of one campaign, to demonstrate the effectiveness of analysis and what it really means for creative and media agencies alike.

I see therefore I click? Where creative meets analytics

Recent advancements in campaign management technology empowers agencies to monitor & optimise campaigns on the fly. A thought provoking look at where creative meets analytics and how marketers can utilise innovation in technology to make digital communication more useful, more compelling and ultimately drive business results.

http://demo.eyeblaster.com/Europe/Dean/imedia_UK_final.zip (11MB)

By |2016-10-12T20:46:13+00:00March 11th, 2008|Advertising Technology|0 Comments

About the Author:

I am a Digital Transformation Strategist and focussed on global evangelism; helping position clients at the forefront of emerging media and the next generation of consumer engagement. I'm passionate about how storytelling and creative technology can be used to deliver focussed messages – irrespective of the consumer viewing device – and then drive favourable outcomes for brands, whilst addressing concerns over user profiling.

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