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Thoughts

Thoughts2016-10-12T20:45:54+01:00

Welcome to my thought stream.

Here I will explore the concepts and challenges facing the digitising of  media and how the desire for a more targeted approach to advertising can equally be met with some serious concern and criticism.

You will find it categorised on the right hand-side.

For a more studious approach, please refer to the Research area.


How TV will change the game for digital marketers

TV is about to go through the biggest radical rethink in decades as it becomes connected to the internet. And who is going to help manage this process of change? You, the digital marketer. [...]

Watch and Surf – TVs, PCs, Smartphones and the rise of the Dual Screener

Mobile browsing while watching the TV? We’re a nation of “Dual Screeners” and advertisers are learning new tricks to keep us engaged. One of the biggest consumer trends in television these days is “Dual [...]

The 10 hottest media trends for 2012

As we have wrapped up 2011 and look back on another great year for online, what are the digital media trends we need to watch in 2012? Beyond the continued rise of DSPs and much [...]

TV & Online: Convergence or Collision?

In the digital tech space, we’re already seeing radical changes in television as it begins to converge more and more with the online world. Think about the massive transformation that TV has already gone through [...]

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