Welcome to my thought stream.

Here I will explore the concepts and challenges facing the digitising of  media and how the desire for a more targeted approach to advertising can equally be met with some serious concern and criticism.

You will find it categorised on the right hand-side.

For a more studious approach, please refer to the Research area.

When Windscreens Become Computer Screens

As our cars become ever more connected, in car entertainment will become the new frontier in our interactive online experience. What's the most expensive computer you have ever purchased? No, it wasn't that tricked [...]

Second Screen Advertising – How Brands Will Use Our Phones and Tablets to Reach Us

Think about it - when is the last time you sat still watching a TV show? Chances are, even with your favorite football match or reality series on, you're still fiddling with another screen [...]

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