Welcome to my thought stream.
Here I will explore the concepts and challenges facing the digitising of media and how the desire for a more targeted approach to advertising can equally be met with some serious concern and criticism.
You will find it categorised on the right hand-side.
For a more studious approach, please refer to the Research area.
Online and TV Get Hitched
The technology is there for online and TV advertising to converge, but are ad agencies prepared? Convergence of communication devices has been a concept discussed for nearly the last 20 years as something that [...]
Advertising – Let’s Get Real(Time)
Did you hear - Barack Obama doesn't read newspapers anymore!? Well he reads the news, actually quite a bit, but to get his morning news fix he opts for his iPad. After all what [...]
When Windscreens Become Computer Screens
As our cars become ever more connected, in car entertainment will become the new frontier in our interactive online experience. What's the most expensive computer you have ever purchased? No, it wasn't that tricked [...]
Video Bridges the Gap Between TV and Online Advertising
Advertising is evolving as the big screen and PC become one As more and more people are viewing video content online, the line between TV and online is beginning to blur. comScore's recently published [...]
Second Screen Advertising – How Brands Will Use Our Phones and Tablets to Reach Us
Think about it - when is the last time you sat still watching a TV show? Chances are, even with your favorite football match or reality series on, you're still fiddling with another screen [...]
Getting a Hold of Haptics
As we start to look beyond traditional computing devices for media consumption and social networking, one trend that is worth keeping your eye (or maybe we should say your hand?) on is haptics. This [...]
Building Brands in the Digital Age
Advertisers are using online advertising in innovative ways to build loyalty. Brands used to be built by memorable TV moments. There was as time when your life revolved around your favorite TV series. I [...]