The display ad opportunities you’re overlooking

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The display ad opportunities you’re overlooking

Discussions around Digital Advertising from iMedia’s Branding Summit in Florida, February 2009. Looking at innovative campaigns and conversions in trying times.

By |2016-11-23T14:43:05+00:00April 27th, 2009|Advertising Technology, Measurement|2 Comments

About the Author:

I am a Digital Transformation Strategist and focussed on global evangelism; helping position clients at the forefront of emerging media and the next generation of consumer engagement. I'm passionate about how storytelling and creative technology can be used to deliver focussed messages – irrespective of the consumer viewing device – and then drive favourable outcomes for brands, whilst addressing concerns over user profiling.

2 Comments

  1. the real gent April 27, 2009 at 12:09

    not sure that you’re the only IAB certified agency ad-server. you may want to check your facts on that dean old boy.

  2. Dean Donaldson April 27, 2009 at 12:55

    across all three; standard ads, rich media and video… yep according to IAB we are.

    http://www.iab.net/iab_products_and_industry_services/508676/guidelines/campaign_measurement_audit

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