Discussions around Digital Advertising from iMedia’s Branding Summit in Florida, February 2009. Looking at innovative campaigns and conversions in trying times.
The display ad opportunities you’re overlooking
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About the Author: deandonaldson
Dean is a transformation strategist and digital futurologist involved in global consumer evangelism; helping businesses prepare for radical change and positioning brands at the forefront of emerging media.
Foreseeing an intersection of technology and biology, Dean explores fusing location-based targeting with genetic profiling – whilst tackling the ethics shaping the next generation of addressability, relevance and engagement.
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not sure that you’re the only IAB certified agency ad-server. you may want to check your facts on that dean old boy.
across all three; standard ads, rich media and video… yep according to IAB we are.
http://www.iab.net/iab_products_and_industry_services/508676/guidelines/campaign_measurement_audit