As if the Internet TV space is not crowded enough with Joost and Babelgum, Hewlett-Packard has decided to jump on the band wagon and join forces with Dave Networks (a white label IPTV provider) to ship a P2P-based Internet TV service system with their notebooks – to be known as Next.TV.
Its being launched as a Vista-based software update that will eventually be pre-installed on all HP PCs, however, there are plans for a desktop application for non-HP users in the pipeline too.
The service will be free-to-view and supported by targeted advertising.
The CEO of Dave Networks, Rex Wong, the former CEO of Applied Semantics (later Google Adsense), plans to launch a “snoop-and-serve” contextual video advertising service that has got to be called into question.
“We will be using the same technology used by