One of the things I have discussed before is that the future of advertising will be in permission-based relationships between an advertiser and their prospective client, i.e. you and me, and not an Orwellian dictatorial approach of assumption by back-handed tracking techniques. A user will discern at a point of engagement whether to pay for content (individually [...]
Heres an interesting thought, have just been reading about some new GPS sat-nav systems for cars launched in Tokyo. Not only are they on a hard-drive as opposed to a disc, but can be connected via phone (assume this could become wi-fi or WiMax before too long). Honda and VW show new navigation Their idea [...]
Working in advertising technology, I am often asked about the huge investments this year between Google, Microsoft and AOL - which amount to about $10Bn between them. My answer is in 'convergence', the cross-play between media channels and the ability to track user behaviour for advertising relevance. Web 3.0 is knocking on the door and [...]
As we race towards the semantic web 3.0 of automation, covergence and 3D virtual reality, it was interesting today to see two completely seperate stories which illustrate both sides of the conflict to which I feel like a referee. On one side we have the cry freedom and ease of use: IBM, 'Second Life' open borders [...]