Clearing my throat of Phlegm... I am assuming you are seeing the same press I am about Phorm and their abilities to personalise advertising by tracking user activity at ISP level? If not, then I suggest you get out from under your rock and go read. This is a crucial debate and a pivotal moment [...]
When you travel as much as I do, one of the things you end up craving in consistency, continuity... and coffee. Being able to consolidate and converge all my worldly goods into a suitcase is nothing short of an art form, and what is true of my real-life personal possessions is no less true in [...]
There has been a lot of discussion about the role of ‘cloud computing’ and seeing the PC as some kind of dumb-terminals accessing network software or documents – almost reversing to the way mainframes worked in the 70’s, but now on a global scale. It will change the nature of personal computing, to follow you [...]
Over the last two instalments I have looked at how user experiences, emotional and physical, have a bearing on finding the right method of communicating. Behavioural advertising as effective as it can be, will still be limited to the final placement of the advert; the message may be correct in terms of sequence to the [...]