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UbiComp

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Fear Not the Cookie: Traceable Ads Save Money for Consumers

There Are Nearly Three Times as Many 'Smart Chips' in Stores Than There Are Internet UsersThe first commercial use of the Universal Product Code appeared on a ten-pack of Wrigley's Juicy Fruit chewing gum in Ohio back in 1974. Since then, the bar code has saved millions of dollars annually and brought valuable consumer insights [...]

Addressable advertising: An inquiry into targeting individuals using RFID

Addressable advertising is the holy grail for marketers. Technology will bring both a total transparency into consumer life-cyles, as well as be able to ascertain predictive purchase habits, in order to deliver targeted messages to any screen, anywhere.

Addressable Advertising: Online Defence

Could you sum up the issue you're providing a solution for in your project? The problem at hand is two-fold. Advertising needs to become more efficient and can do so afforded by technology. Huge consumer backlash over fear of invasion of privacy afforded by technology, which has now reached 3,500 revs and the turbo [...]

Ubiquitous Computing – the message of hope?

Computing may not be omnipresent or omniscient but it is certainly widespread and pervasive. The expectation of being able to travel anywhere and pay for things by credit card or at least find an ATM. The expectation of electricity and telecommunications - whether fixed line, widespread mobile signals or at very least a cyber [...]

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