TV is about to go through the biggest radical rethink in decades as it becomes connected to the internet. And who is going to help manage this process of change? You, the digital marketer. When you work in digital marketing, mentioning TV in the same breath probably conjures up pictures of Don Draper fraternizing [...]
The following is both the presentations and panel discussion from the Technical Innovations - Vendor Section at ClickZ Online Video advertising forum that was held in New York last month. Features Robert J. Victor from DoubleClick and myself representing Eyeblaster, over a 30 minute session discussing the issues around online video. Part 1 [...]
Have YOU heard of Hulu? Watch your favourites TV programmes and movies, anytime, for free. I hadn’t, shamefully, but just heard Jason Kilar CEO of Hulu speak with a quiet passion at OMMA. According to PC World magazine, the number 1 product of 2008 (we won’t mention the iPhone coming in at number 2, as [...]
The following was from an interview in ClickZ Online Video advertising forum that was held in New York last month. I share some insights into how I think entertainment media and its relationship with advertising will progress. Part 1 | Part 2 | Part 3