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Measuring display advert effectiveness through search

Eyeblaster has now officially released its Channel Connect for Search. See Press Release.For me personally, this is one of the most key developments in online advertising, notably because rather than fighting a declining click-rate, it addresses real consumer behaviour as opposed to assumed behaviour. It gives agencies and advertisers confidence in measuring the effects of [...]

By |2016-11-23T14:29:15+00:00September 30th, 2008|Advertising Technology, Measurement|0 Comments

Ode to Online Sarcasm

A digital evangelist friend of mine, just alerted me to an article that popped into his inbox this morning and knew I would appreciate it: The Most Sarcastic Column You Will Ever Read. Hey, it’s pure classic. One of the best articles online I have read recently and I sheer loved it… and agreed with [...]

By |2016-10-12T20:46:11+01:00August 19th, 2008|Advertising Technology|0 Comments
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