TV is about to go through the biggest radical rethink in decades as it becomes connected to the internet. And who is going to help manage this process of change? You, the digital marketer. When you work in digital marketing, mentioning TV in the same breath probably conjures up pictures of Don Draper fraternizing [...]
“Have you ever seen an ad like this… anything close?" (cue: canned laughter)This is how Steve Jobs ended his first demonstration of iAd using HTML 5 at the recent iPhone OS4 event.Now I might be an Apple fan-boy, but sorry Steve, this time I really do think you are away with the pixies. The monetisation [...]
The world is in eager anticipation of change-afoot following the recent US Presidential election, but meanwhile New York had another trick up its sleeve. The Eyeblaster Awards 2008 last week celebrated the very best in digital advertising, and this year there was more than a couple of show stoppers, as U Talk Marketing highlighted, [...]
Not content with just appearing on a billboard in Time Square, I am now in a banner ad across the Interweb. Click on the pic above and see me appear in a banner ad right there in your browser. My gift of rich media to you... ;-)