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CCTV cameras to be in all UK homes by 2015

The UK government has backed controversial plans to enforce CCTV cameras in all UK homes by 2015. With a rising tide of domestic citizens being linked to terrorist plots, recent MI5 research has revealed that most discussions are now happening at cells in people's homes rather than in any public place and have fast-tracked [...]

Addressing privacy fears

So the industry has got together to discuss online privacy to pave the way for behaviourally targeted advertising , spearheaded by the IAB – and seeing this being picked up by the wider press, such as the BBC's article New guidelines on behavioural ads Will write something fuller later on, but something immediate jumped out [...]

Digitizing emotional connections to brands

Have just been alerted to an article by Eric Kogelschatz from Boston called “The Convergence of Cognitive Neuroscience and Marketing”. It gives wonderful insights and illustrations on the emotional connections to brands and poises the question of whether marketing is art or science? For me, it is in understanding the mindsets and connection points [...]

By |2016-11-23T14:38:04+00:00January 16th, 2009|Brand Building, Privacy Control|1 Comment

‘Mind the Gap, please’ on RFID tracking

This never seemed a more appropriate turn of phrase to what has just been posted. A change in US law over ‘malicious’ RFID tracking has been accompanied by a ‘press release’?! Consciences appeased indeed, however loop-holes are not – and plays right into the hands of the retailers. First of its Kind RFID Law Prohibits [...]

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