online measurement

/Tag: online measurement

Bridging the Great Media Divide

I started 2009 standing at the base of the Petronas Towers in Kuala Lumpur, Malaysia – the now second largest building in the world – admiring the magnificence of modern architecture rising 452m from the ground like two enormous steel stalagmites. Yet it was the Skybridge linking the two towers together that ultimately captivated [...]

It’s time we ended our obsession with clickthrough rates

Le'Nise Brothers, head of interactive, PHD Rocket has just posted a great article on iMedia UK. Offering a rallying cry for sensibilities, she argues that the key is: “...understanding of the role of digital in the wider comms mix. Digital isn't a channel or medium - digital complements and enhances other part of the communications [...]

By |2016-11-23T14:34:17+01:00October 21st, 2008|Brand Building, Cross-channel, Measurement|0 Comments

Blink and you’ll miss it…

This may raise your blood pressure or cause you to break into a cold sweat – at least that is what Disney is hoping for. They are about to investigate biometric measurements in advertising. "In a controlled living room setting, scientists will measure heart rate and skin conductivity and track the gaze of participants who [...]

By |2008-05-14T16:30:31+01:00May 14th, 2008|Advertising Technology, Measurement|1 Comment