Just read an article that is going to cause me to rattle my sabre a lot this year! “Not-So-Banner Year for Digital: As budgets tighten, media such as display ads will come under scrutiny” as appeared on AdWeek. Although I totally agree with the sentiments of the fact that far too much of digital [...]
I started 2009 standing at the base of the Petronas Towers in Kuala Lumpur, Malaysia – the now second largest building in the world – admiring the magnificence of modern architecture rising 452m from the ground like two enormous steel stalagmites. Yet it was the Skybridge linking the two towers together that ultimately captivated [...]
Le'Nise Brothers, head of interactive, PHD Rocket has just posted a great article on iMedia UK. Offering a rallying cry for sensibilities, she argues that the key is: “...understanding of the role of digital in the wider comms mix. Digital isn't a channel or medium - digital complements and enhances other part of the communications [...]
This may raise your blood pressure or cause you to break into a cold sweat – at least that is what Disney is hoping for. They are about to investigate biometric measurements in advertising. "In a controlled living room setting, scientists will measure heart rate and skin conductivity and track the gaze of participants who [...]