Online Audience Measurement

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BadMen – mature thinking needed in Digital Advertising

The last 24 hours I have been presenting some new global data findings to various members of the industry press; namely do people “see” and “like” ads online – and is there a way of measuring this in better ways then the archaic concept of ‘click thru’ in relation to display advertising. I mentioned that [...]

Careful – this proposed Blueprint could leave us red-faced and out in the cold

Ok so Australia wants to lead the way in analysing and measuring user behaviour. Cross-industry committee issues Industry Blueprint for Online Audience Measurement Very interesting - and in essence I agree, we do need to move towards people not impressions. It is good to see the forward thinking of how this should not be locked [...]

By |2016-10-12T20:46:17+01:00August 28th, 2007|Measurement, Privacy Control|1 Comment