Enjoyed this article “10 ways to boost falling click-through rates” on iMedia today as had some very interesting points, but still feel that a concept in point 3 nailed it on the head; “a user driving by a billboard at 65 mph” - why would you measure such display activity by clicks/interactivity at all?! [...]
Just read an article that is going to cause me to rattle my sabre a lot this year! “Not-So-Banner Year for Digital: As budgets tighten, media such as display ads will come under scrutiny” as appeared on AdWeek. Although I totally agree with the sentiments of the fact that far too much of digital [...]
With credit crisis driving demands for ROI, should we not be putting a call to action within banners as opposed to hiding them post-click? I have seen an ad that ran in Netherlands, (see it here). It was requesting users to give away their bank details/passport in a banner in order to sign up [...]
Le'Nise Brothers, head of interactive, PHD Rocket has just posted a great article on iMedia UK. Offering a rallying cry for sensibilities, she argues that the key is: “...understanding of the role of digital in the wider comms mix. Digital isn't a channel or medium - digital complements and enhances other part of the communications [...]