online advertising

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It’s time we ended our obsession with clickthrough rates

Le'Nise Brothers, head of interactive, PHD Rocket has just posted a great article on iMedia UK. Offering a rallying cry for sensibilities, she argues that the key is: “...understanding of the role of digital in the wider comms mix. Digital isn't a channel or medium - digital complements and enhances other part of the communications [...]

By |2016-11-23T14:34:17+01:00October 21st, 2008|Brand Building, Cross-channel, Measurement|0 Comments