NFC

/Tag: NFC

Fear Not the Cookie: Traceable Ads Save Money for Consumers

There Are Nearly Three Times as Many 'Smart Chips' in Stores Than There Are Internet UsersThe first commercial use of the Universal Product Code appeared on a ten-pack of Wrigley's Juicy Fruit chewing gum in Ohio back in 1974. Since then, the bar code has saved millions of dollars annually and brought valuable consumer insights [...]

Addressable advertising: An inquiry into targeting individuals using RFID

Addressable advertising is the holy grail for marketers. Technology will bring both a total transparency into consumer life-cyles, as well as be able to ascertain predictive purchase habits, in order to deliver targeted messages to any screen, anywhere.

Addressable Advertising: Online Defence

Could you sum up the issue you're providing a solution for in your project? The problem at hand is two-fold. Advertising needs to become more efficient and can do so afforded by technology. Huge consumer backlash over fear of invasion of privacy afforded by technology, which has now reached 3,500 revs and the turbo [...]

RFID-Equipped iPhone

Just been alerted to an article that discusses “Apple testing RFID-equipped iPhone, expert claims”, pointing to a number of patents that Apple has filed to do with RFID. Einar Rosenberg, who runs the Near Field Communications (NFC) Group on Linkedin.com, claims as follows: “A highly reliable source has informed me that Apple has built [...]