location based advertising

/Tag: location based advertising

Could we live forever?

An insightful short documentary that explores the notion of Transhumanism - moving into Super Humans through three key areas; longevity, intelligence and well-being - and ultimately into the Singularity; where artificial intelligence is interconnected and surpasses that of all human beings combined - with the potential of reducing humanity to mere 'pets'. [...]

Predictive Programming and the Human Microchipping Agenda

An insightful feature documentary that does a great job on highlighting how we are sleepwalking into a tracked society through the world of entertainment media. It is over an hour long, but goes into some of the thought processes and background information in a very engaging way - with some great examples. So go [...]

Addressable advertising: An inquiry into targeting individuals using RFID

Addressable advertising is the holy grail for marketers. Technology will bring both a total transparency into consumer life-cyles, as well as be able to ascertain predictive purchase habits, in order to deliver targeted messages to any screen, anywhere.

New behavioural icon for advertising

This little “i” surrounded by a circle on a blue background, is the advertising industry’s answer to privacy concerns. It could be summed up as ‘interest’ based ads.As behavioural targeting gains prominence with advertisers to increase their effectiveness online, the reactions and criticism’s from privacy advocacy groups is undoubtedly becoming louder. In an effort [...]