The IAB online marketing guide

The IAB have just published a complete overview guide to online advertising. I was pleased to be the contributory writer on the section on “measurement”, (stage 10 – page 64 onwards). I am convinced the ‘click’ skews results and is the antithesis of true measurement of advertising effectiveness. Brand awareness cannot be measured by a [...]

By |2016-10-12T20:46:12+01:00March 27th, 2008|Advertising Technology, Measurement|0 Comments

Online Advertising History: Flash by name, Cookies by nature

In an answer as to why my blog has been quiet of late, I offer my submission of the first assignment for my Masters in Creative Media Practice which looks at Research, Theory & Creative Change for Online Advertising; identifying key events which led to change, analysing the reasons for change and how they were [...]

Perspectives on Video Advertising

The IAB’s Video Advertising Council on which I sit, in conjunction with VideoJug, has produced two online videos that set the scene for video advertising in 2008. Video content has been thrust into the spotlight over the last 18 months but it was only in the latter half of 2007 that advertising models became readily [...]

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