Addressable advertising is the holy grail for marketers. Technology will bring both a total transparency into consumer life-cyles, as well as be able to ascertain predictive purchase habits, in order to deliver targeted messages to any screen, anywhere.
Could you sum up the issue you're providing a solution for in your project? The problem at hand is two-fold. Advertising needs to become more efficient and can do so afforded by technology. Huge consumer backlash over fear of invasion of privacy afforded by technology, which has now reached 3,500 revs and the turbo [...]
Microsoft has announced plans for a single sign-on for its Windows Live services and making it possible for users to sign up for an ID from a mobile device. The Windows Live ID concept is to allow users to unify multiple sign-ons through a single ID and password that will link all the various [...]
Heres an interesting thought, have just been reading about some new GPS sat-nav systems for cars launched in Tokyo. Not only are they on a hard-drive as opposed to a disc, but can be connected via phone (assume this could become wi-fi or WiMax before too long). Honda and VW show new navigation Their idea [...]