Communicating cross-channel to a Consumer: Part 3

Over the last two instalments I have looked at how user experiences, emotional and physical, have a bearing on finding the right method of communicating. Behavioural advertising as effective as it can be, will still be limited to the final placement of the advert; the message may be correct in terms of sequence to the [...]

No Verichip Inside – How not to become your own worst enemy

  A smiling Gap employee appears on a giant flat-screen monitor just inside the store, greeting customers as they walk in. "Good afternoon, Mr. Yakamoto," she says, loudly and cheerily. "How did you like that three-pack of tank tops you bought last time you were in?" A science-fiction film it maybe, but that scene [...]

Consumers Privacy – Where do you draw the line?

These past couple of weeks have become a hotbed of debate around pushing the boundaries of online privacy, something I have been heralding about for ages, which is now all over the industry press and even the mainstream media. Fuelled in part by recent acquisitions by Google who bought DoubleClick, Microsoft who bought aQuantative/Atlas and [...]

By |2016-10-12T20:46:15+01:00November 16th, 2007|Advertising Technology, Privacy Control|2 Comments
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