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Just because they click, doesn’t mean it sticks

It’s an exciting time for Eyeblaster.As digital starts to permeate every media channel out there, the blurs of online have never been seen more clearly as in the case of mobile. It is redefining our concept of the web and communication.Consider the digital landscape. From humble garage roots over a relatively short time span, Google, [...]

Google sees ad sense

From garage start-up to global brand, the now monolith of Internet dominance has come under incredible scrutiny over recent times, and none more so then since acquiring leading ad serving company Doubleclick last year for $3.1Bn. The tactical move was to seek to control the lion’s share of online display as well as search advertising [...]

By |2008-05-19T13:30:01+01:00May 19th, 2008|Advertising Technology|0 Comments

Online Advertising History: Flash by name, Cookies by nature

In an answer as to why my blog has been quiet of late, I offer my submission of the first assignment for my Masters in Creative Media Practice which looks at Research, Theory & Creative Change for Online Advertising; identifying key events which led to change, analysing the reasons for change and how they were [...]

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