Thinking through Location-based Advertising

So I am in the middle of doing this Master’s degree on Creative Media Practice and about to explore the future of media technology. It’s time to start my final thesis and am looking ahead. I want to look into the future of digital advertising where we will see the commercialisation of content across [...]

Our very near future

I want to show two different angles of the near future. This is something that is beyond a vision of the next ten years, it is the very system being implemented. Microsoft Office Labs Vision 2019 The first is a very fine vision of a connnected world with some of the most tastiest technological concepts [...]

ClickZ Online Video Advertising Forum – Technical Innovations

The following is both the presentations and panel discussion from the Technical Innovations - Vendor Section at ClickZ Online Video advertising forum that was held in New York last month. Features Robert J. Victor from DoubleClick and myself representing Eyeblaster, over a 30 minute session discussing the issues around online video. Part 1 [...]

Disintermedia and the Google threat to agencies

“If agencies are under threat, it’s because they have not adapted to digital quick enough,” says Nigel Morris, CEO Isobar Global at OMMA Global Conference in New York in discussing the future of Madison Avenue. “Google has continued to innovate whilst agencies have been complacent, as a result agencies are now looking down the barrel [...]

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