Geo-targeting

/Tag: Geo-targeting

Majority Report: 2030 – ProMaxBDA EU18

The Majority Report: Media Opportunities in 2030. In a disinter-mediated world, where 50% of today’s jobs will have been automated, what will the role and relationship of brands, agencies and publishers be? How will we humans survive and succeed in the future where technology prevails across all media and processes? If you want to be [...]

By |2018-02-01T12:38:40+00:00March 12th, 2018|0 Comments

RFID: The feared mark or a fleeting moment?

It’s been a while since I wrote a post here. However, recently I have found myself looking at a few online discussions about RFID (a technology for the wireless transmission of a unique identifying code) and other near-field tracking technology. In reading through the vast array of colourful comments, it made me realize how [...]

Addressable advertising: An inquiry into targeting individuals using RFID

Addressable advertising is the holy grail for marketers. Technology will bring both a total transparency into consumer life-cyles, as well as be able to ascertain predictive purchase habits, in order to deliver targeted messages to any screen, anywhere.

New behavioural icon for advertising

This little “i” surrounded by a circle on a blue background, is the advertising industry’s answer to privacy concerns. It could be summed up as ‘interest’ based ads.As behavioural targeting gains prominence with advertisers to increase their effectiveness online, the reactions and criticism’s from privacy advocacy groups is undoubtedly becoming louder. In an effort [...]