Beyond Banners: Digital effectiveness in 2009

Ironically, I have just seen the latest T-Mobile ad that was filmed in Kings Cross station on my London Underground journey this morning. The ad was playing silently on one of the new Digital display screens on the escalator at Victoria station. I immediately picked up my iPhone, logged into Twitter and sent a [...]

Facebook Beacon – masquerading as an angel of light

So Facebook have finally had to back-track on their plans for their social advertising after more than 50,000 users demanded to be heard. Protests force Facebook to change Facebook had launched Beacon to the advertising community, with over 40 companies including eBay and Blockbuster joined up. Every time you bought something on their sites, Facebook [...]

By |2016-10-12T20:46:14+01:00December 1st, 2007|Advertising Technology, Privacy Control|4 Comments

Consumers Privacy – Where do you draw the line?

These past couple of weeks have become a hotbed of debate around pushing the boundaries of online privacy, something I have been heralding about for ages, which is now all over the industry press and even the mainstream media. Fuelled in part by recent acquisitions by Google who bought DoubleClick, Microsoft who bought aQuantative/Atlas and [...]

By |2016-10-12T20:46:15+01:00November 16th, 2007|Advertising Technology, Privacy Control|2 Comments
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