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Facebook: Reaction, Retaliation or Revolution?

As advertisers and end-users alike react to the data breach that leaves people’s information open to exploitation, it’s time for Media Behemoths to step up. For well over a decade I have been warning the Ad:Tech industry that this gross assumption of implicit control over data was going to have dire consequences. Implied use [...]

By |2018-04-16T09:32:04+00:00April 11th, 2018|Advertising Technology, Privacy Control|0 Comments

The 10 hottest media trends for 2012

As we have wrapped up 2011 and look back on another great year for online, what are the digital media trends we need to watch in 2012? Beyond the continued rise of DSPs and much anticipated industry consolidation, here are the developments you need to be tracking.HTML 5 Now that Adobe has killed Flash for [...]

Location, location, location! Why ads in Apps are a promising future for brand advertisers

A few weeks ago, while waiting for my next flight at the Copenhagen airport, I started giggling insanely by myself as I was staring at an app on my iPhone. When I looked up from my screen, I noticed some curious faces staring back at me. “Facebook!” I explained and the friendly smiles in return [...]

By |2016-11-23T14:56:40+00:00March 1st, 2011|Advertising 3.0, Measurement, Mobile|0 Comments