As advertisers and end-users alike react to the data breach that leaves people’s information open to exploitation, it’s time for Media Behemoths to step up. For well over a decade I have been warning the Ad:Tech industry that this gross assumption of implicit control over data was going to have dire consequences. Implied use [...]
As we have wrapped up 2011 and look back on another great year for online, what are the digital media trends we need to watch in 2012? Beyond the continued rise of DSPs and much anticipated industry consolidation, here are the developments you need to be tracking.HTML 5 Now that Adobe has killed Flash for [...]
A few weeks ago, while waiting for my next flight at the Copenhagen airport, I started giggling insanely by myself as I was staring at an app on my iPhone. When I looked up from my screen, I noticed some curious faces staring back at me. “Facebook!” I explained and the friendly smiles in return [...]
So here I am writing a thesis on targeting, I log on to Facebook and get this content targeted message on my homepage “Your Friend X: You haven't talked on Facebook lately” showing me a picture of an old school friend that I very occasionally speak to... bearing in mind we haven't spoken much in [...]
