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Measuring display advert effectiveness through search

Eyeblaster has now officially released its Channel Connect for Search. See Press Release.For me personally, this is one of the most key developments in online advertising, notably because rather than fighting a declining click-rate, it addresses real consumer behaviour as opposed to assumed behaviour. It gives agencies and advertisers confidence in measuring the effects of [...]

By |2016-11-23T14:29:15+01:00September 30th, 2008|Advertising Technology, Measurement|0 Comments

ClickZ Online Video Advertising Forum – Technical Innovations

The following is both the presentations and panel discussion from the Technical Innovations - Vendor Section at ClickZ Online Video advertising forum that was held in New York last month. Features Robert J. Victor from DoubleClick and myself representing Eyeblaster, over a 30 minute session discussing the issues around online video. Part 1 [...]

Disintermedia and the Google threat to agencies

“If agencies are under threat, it’s because they have not adapted to digital quick enough,” says Nigel Morris, CEO Isobar Global at OMMA Global Conference in New York in discussing the future of Madison Avenue. “Google has continued to innovate whilst agencies have been complacent, as a result agencies are now looking down the barrel [...]

Just because they click, doesn’t mean it sticks

It’s an exciting time for Eyeblaster.As digital starts to permeate every media channel out there, the blurs of online have never been seen more clearly as in the case of mobile. It is redefining our concept of the web and communication.Consider the digital landscape. From humble garage roots over a relatively short time span, Google, [...]