...and the day Pepsi reset Digital Media Barack Obama is more than a new president: to some he is a superhero, to others the new Messiah. To me, he is Brand Obama. He has become a catalyst and confidence boost to all brands who want to know how to reach a new generation, without [...]
I started 2009 standing at the base of the Petronas Towers in Kuala Lumpur, Malaysia – the now second largest building in the world – admiring the magnificence of modern architecture rising 452m from the ground like two enormous steel stalagmites. Yet it was the Skybridge linking the two towers together that ultimately captivated [...]
The world is in eager anticipation of change-afoot following the recent US Presidential election, but meanwhile New York had another trick up its sleeve. The Eyeblaster Awards 2008 last week celebrated the very best in digital advertising, and this year there was more than a couple of show stoppers, as U Talk Marketing highlighted, [...]
From rich media to cross-channel consumer experiences, what is Eyeblaster up to now and next? In this short video I share my insights.