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Dwell

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Online Display: The demise of Click, the rise of Dwell

"Online Display: The demise of Click, the rise of Dwell" is a study into measuring the intrinsic value of online display media and investigation to the nature of advertising and consumer engagement in general. The document is based around a calculated argument for shifting away from historic response-based metrics into a more natural measurement of consumer stimulation.

Why it really is the ‘Season to be Jolly’

With the holiday season looming upon us and in the midst of all this talk of credit-crunch and cutting budgets, the pressure seems to be on the digital industry right now to find answers to help assure confidence. Fortunately, Eyeblaster’s latest Analytics Bulletin seems to be helping do just that.Bringing the perspective that with the [...]

By |2016-11-23T14:35:10+00:00October 27th, 2008|Advertising Technology, Brand Building, Measurement|0 Comments
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