Communicating cross-channel to a Consumer: Part 3

Over the last two instalments I have looked at how user experiences, emotional and physical, have a bearing on finding the right method of communicating. Behavioural advertising as effective as it can be, will still be limited to the final placement of the advert; the message may be correct in terms of sequence to the [...]

Consumers Privacy – Where do you draw the line?

These past couple of weeks have become a hotbed of debate around pushing the boundaries of online privacy, something I have been heralding about for ages, which is now all over the industry press and even the mainstream media. Fuelled in part by recent acquisitions by Google who bought DoubleClick, Microsoft who bought aQuantative/Atlas and [...]

By |2016-10-12T20:46:15+01:00November 16th, 2007|Advertising Technology, Privacy Control|2 Comments
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