digital media

/Tag: digital media

RFID: The feared mark or a fleeting moment?

It’s been a while since I wrote a post here. However, recently I have found myself looking at a few online discussions about RFID (a technology for the wireless transmission of a unique identifying code) and other near-field tracking technology. In reading through the vast array of colourful comments, it made me realize how [...]

Second Screen Advertising – How Brands Will Use Our Phones and Tablets to Reach Us

Think about it - when is the last time you sat still watching a TV show? Chances are, even with your favorite football match or reality series on, you're still fiddling with another screen - be that a smartphone, a tablet, a laptop, or whatever screen the fingertips land on. This shift in consumer [...]