I was recently interviewed on the trends in digital marketing by Martin Meyer-Gossner, co-founder of silicon.de, at DMEXCO. Gossner’s full blog can be read at The Strategy Web. Am going to be exploring some of the themes in a thesis am writing on location based advertising. More on RFID; [...]
So I am in the middle of doing this Master’s degree on Creative Media Practice and about to explore the future of media technology. It’s time to start my final thesis and am looking ahead. I want to look into the future of digital advertising where we will see the commercialisation of content across [...]
Small Medium Enterprises (SME) don’t need to shudder at the thought of everything becoming digital. In fact it is an opportunity to succeed beyond your wildest dreams. Think about Amazon – who were they 15 years ago? Established book shops like W.H. Smith and Blackwell’s realized they had to change their game as a [...]