BadMen – mature thinking needed in Digital Advertising

The last 24 hours I have been presenting some new global data findings to various members of the industry press; namely do people “see” and “like” ads online – and is there a way of measuring this in better ways then the archaic concept of ‘click thru’ in relation to display advertising. I mentioned that [...]

It’s time we ended our obsession with clickthrough rates

Le'Nise Brothers, head of interactive, PHD Rocket has just posted a great article on iMedia UK. Offering a rallying cry for sensibilities, she argues that the key is: “...understanding of the role of digital in the wider comms mix. Digital isn't a channel or medium - digital complements and enhances other part of the communications [...]

By |2016-11-23T14:34:17+00:00October 21st, 2008|Brand Building, Cross-channel, Measurement|0 Comments

Media spend justification

As its seems fairly topical from looking at the press right now, and for those whom are interested in how to move towards justifying the commercial aspects on interactions over click-throughs, here’s a snap-shot of one particular model I discuss within my presentation ‘How to Make a Good Impression’. There’s a whole lot deck of [...]

By |2016-10-12T20:46:13+01:00March 3rd, 2008|Advertising Technology|0 Comments

Why the world stopped clicking

"Eyeblaster’s Dean Donaldson talked us though his presentation, the ominously titled, ‘why the world stopped clicking’. Beginning with a brief history of rich media advertising, Dean highlighted the declining effectiveness of interruptive formats, whilst user initiated advertising remain popular. The main reasons for this change stem from the growing maturity of the online audience. They [...]

By |2016-10-12T20:46:18+01:00November 2nd, 2006|Advertising Technology|0 Comments
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