Communicating cross-channel to a Consumer: Part 2

Last time I discussed how understanding the mind-set of the user was key to developing effective campaigns. If this is not embraced and understood within one medium, i.e. the web, then we will have no chance in the new world of multiplicity. Convergence is going to be the essence of web 3.0. No longer limited to [...]

No Verichip Inside – How not to become your own worst enemy

  A smiling Gap employee appears on a giant flat-screen monitor just inside the store, greeting customers as they walk in. "Good afternoon, Mr. Yakamoto," she says, loudly and cheerily. "How did you like that three-pack of tank tops you bought last time you were in?" A science-fiction film it maybe, but that scene [...]

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