The wrong trousers: Clicks no longer fit for purpose

Over the last month, as I have been preparing to submit my second Masters assignment reflecting upon my own professional development, I have been involved in a couple of meetings that have made me stop and think about where things are at. Bouncing off some keen statistical thinkers, such as Caroline Vogt at Microsoft and [...]

Has digital advertising reached a plateau?

Having spent time looking at some of the key moments and influencers in the development of the online advertising business, what strikes me from my own personal observation and reflections on the industry is the plateau I feel we have reached right now. Oh yes, I appreciate the growth of e-commerce and the public in [...]

The art of fluffing advertising effectiveness

In an industry obsessed with measurements and still looking for the next thing to drive the ever-more elusive (and more-than-ever unqualified) ‘click’, an article on Brand Republic caught my eye today as it was claiming a Eureka! moment for online advertising. Nationwide quadruples click-through with adaptive media push Now I for one welcome technological pushes [...]

By |2016-10-12T20:46:13+01:00January 30th, 2008|Advertising Technology|1 Comment
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