Le'Nise Brothers, head of interactive, PHD Rocket has just posted a great article on iMedia UK. Offering a rallying cry for sensibilities, she argues that the key is: “...understanding of the role of digital in the wider comms mix. Digital isn't a channel or medium - digital complements and enhances other part of the communications [...]
So Google for the second quarter running is unable to hit predicted analyst targets, resulting in a 10% drop in shares (according to a recent NMA article). I find this saddening in part, but optimist in another. Sad because I think it heralds an end of an era of how online advertising has come to [...]
When I was a teenager I remember some girls at school sporting rings to show they were engaged. They had no real intention of getting married, despite their starry eyed dreams of one day being a princess; engagement was merely to offer some kind of handle to their insecurity as opposed to any real mature [...]
The IAB have just published a complete overview guide to online advertising. I was pleased to be the contributory writer on the section on “measurement”, (stage 10 – page 64 onwards). I am convinced the ‘click’ skews results and is the antithesis of true measurement of advertising effectiveness. Brand awareness cannot be measured by a [...]