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Why the world stopped clicking

"Eyeblaster’s Dean Donaldson talked us though his presentation, the ominously titled, ‘why the world stopped clicking’. Beginning with a brief history of rich media advertising, Dean highlighted the declining effectiveness of interruptive formats, whilst user initiated advertising remain popular. The main reasons for this change stem from the growing maturity of the online audience. They [...]

By |2016-10-12T20:46:18+01:00November 2nd, 2006|Advertising Technology|0 Comments
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