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Online Display: The demise of Click, the rise of Dwell

"Online Display: The demise of Click, the rise of Dwell" is a study into measuring the intrinsic value of online display media and investigation to the nature of advertising and consumer engagement in general. The document is based around a calculated argument for shifting away from historic response-based metrics into a more natural measurement of consumer stimulation.

Course Syllabus

Phase 1: Retrospection In this phase you will identify the key incidents of change that have helped to shape your industry. Reflect upon and evaluate your professional experience as a creative practitioner Unit 1: Research Theory & Creative Change The aim of this unit is to develop the students’ knowledge and understanding of the development [...]

By |2016-10-12T20:46:17+01:00October 7th, 2007|Masters Overview|0 Comments

My Master Plan

I have a plan, a vision; one where everything is based around me and works for me, one where I am at the centre. Or do I? ‘No man is an Island’ so they say. I tried to be different and grow my hair and paint my face to stand out from the crowd then [...]

By |2016-10-12T20:46:17+01:00October 6th, 2007|Masters Overview|0 Comments

Masters Degree

MA Creative Media Practice, Bournemouth University, 2007-10 Why did you enrol on the MA? When I originally studied graphic design in Australia, the course I did was more of an apprenticeship from practicing designers in the field as opposite to looking at some of the reasoning behind it. Some years later, I did a Theology [...]

By |2016-10-12T20:46:17+01:00October 6th, 2007|Masters Overview|0 Comments
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