biometric data

/Tag: biometric data

Could we live forever?

An insightful short documentary that explores the notion of Transhumanism - moving into Super Humans through three key areas; longevity, intelligence and well-being - and ultimately into the Singularity; where artificial intelligence is interconnected and surpasses that of all human beings combined - with the potential of reducing humanity to mere 'pets'. [...]

Predictive Programming and the Human Microchipping Agenda

An insightful feature documentary that does a great job on highlighting how we are sleepwalking into a tracked society through the world of entertainment media. It is over an hour long, but goes into some of the thought processes and background information in a very engaging way - with some great examples. So go [...]

Addressable advertising: An inquiry into targeting individuals using RFID

Addressable advertising is the holy grail for marketers. Technology will bring both a total transparency into consumer life-cyles, as well as be able to ascertain predictive purchase habits, in order to deliver targeted messages to any screen, anywhere.

Addressable Advertising: Online Defence

Could you sum up the issue you're providing a solution for in your project? The problem at hand is two-fold. Advertising needs to become more efficient and can do so afforded by technology. Huge consumer backlash over fear of invasion of privacy afforded by technology, which has now reached 3,500 revs and the turbo [...]