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Facebook's plans to sell my garbage

Facebook are back hard-hitting the headlines of the industry press with rumours of anticipated advertising offering. Though currently generating a measly $125 million a year in advertising revenue, plans based around user-profiled advertising are beginning to emerge that fuel speculation as to the company being worth somewhere in the region of $15 billion (as shown by Microsoft recently buying a 1.6% [...]

By |2016-10-12T20:46:16+01:00October 24th, 2007|Advertising Technology, Privacy Control|4 Comments

Losing your right to a Second Life

As we race towards the semantic web 3.0 of automation, covergence and 3D virtual reality, it was interesting today to see two completely seperate stories which illustrate both sides of the conflict to which I feel like a referee. On one side we have the cry freedom and ease of use: IBM, 'Second Life' open borders [...]

By |2016-10-12T20:46:16+01:00October 10th, 2007|Privacy Control|0 Comments

Facebook to offer 'Snoop-and-Serve' advertising

At the end of June, Facebook seemed to be pushing the boundaries, and my patience, by offering user profiling to advertisers. Now, in what looks like an Orwellian move by Facebook, it has decided that everything you type into your pages should become fully scrutinised and used for advertising purposes. Facebook plans to offer targeted advertising Facebook Gets Personal With Ad Targeting [...]

By |2016-10-12T20:46:17+01:00August 23rd, 2007|Advertising Technology, Privacy Control|3 Comments
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