Facebook are back hard-hitting the headlines of the industry press with rumours of anticipated advertising offering. Though currently generating a measly $125 million a year in advertising revenue, plans based around user-profiled advertising are beginning to emerge that fuel speculation as to the company being worth somewhere in the region of $15 billion (as shown by Microsoft recently buying a 1.6% [...]
As we race towards the semantic web 3.0 of automation, covergence and 3D virtual reality, it was interesting today to see two completely seperate stories which illustrate both sides of the conflict to which I feel like a referee. On one side we have the cry freedom and ease of use: IBM, 'Second Life' open borders [...]
Facebook in their continual desire to develop a utopian world for the rest of us has decided to propagate basic user profiles to the rest of the web world. Facebook intends to make a 'limited public listing service available to people who are not logged in to Facebook' according to their blog, which means non-members [...]
At the end of June, Facebook seemed to be pushing the boundaries, and my patience, by offering user profiling to advertisers. Now, in what looks like an Orwellian move by Facebook, it has decided that everything you type into your pages should become fully scrutinised and used for advertising purposes. Facebook plans to offer targeted advertising Facebook Gets Personal With Ad Targeting [...]