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behavioural targeting

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Addressing privacy fears

So the industry has got together to discuss online privacy to pave the way for behaviourally targeted advertising , spearheaded by the IAB – and seeing this being picked up by the wider press, such as the BBC's article New guidelines on behavioural ads Will write something fuller later on, but something immediate jumped out [...]

Digitizing emotional connections to brands

Have just been alerted to an article by Eric Kogelschatz from Boston called “The Convergence of Cognitive Neuroscience and Marketing”. It gives wonderful insights and illustrations on the emotional connections to brands and poises the question of whether marketing is art or science? For me, it is in understanding the mindsets and connection points [...]

By |2016-11-23T14:38:04+00:00January 16th, 2009|Brand Building, Privacy Control|1 Comment
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