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behavioural advertising

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Microsoft’s IDea to track a moving target

Microsoft has announced plans for a single sign-on for its Windows Live services and making it possible for users to sign up for an ID from a mobile device. The Windows Live ID concept is to allow users to unify multiple sign-ons through a single ID and password that will link all the various [...]

Targeted ads coming to an IPTV set near you

As if the Internet TV space is not crowded enough with Joost and Babelgum, Hewlett-Packard has decided to jump on the band wagon and join forces with Dave Networks (a white label IPTV provider) to ship a P2P-based Internet TV service system with their notebooks - to be known as Next.TV. Its being launched as a Vista-based software update that [...]

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