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Just because they click, doesn’t mean it sticks

It’s an exciting time for Eyeblaster.As digital starts to permeate every media channel out there, the blurs of online have never been seen more clearly as in the case of mobile. It is redefining our concept of the web and communication.Consider the digital landscape. From humble garage roots over a relatively short time span, Google, [...]

Blink and you’ll miss it…

This may raise your blood pressure or cause you to break into a cold sweat – at least that is what Disney is hoping for. They are about to investigate biometric measurements in advertising. "In a controlled living room setting, scientists will measure heart rate and skin conductivity and track the gaze of participants who [...]

By |2008-05-14T16:30:31+01:00May 14th, 2008|Advertising Technology, Measurement|1 Comment

Is Steve Jobs the anti-Christ?

As it comes to light today that Apple is no longer accepting cash for its iPhone, it would seem that we can’t help ourselves rushing headlong into a cashless society. Our modern day society is always finding some excuse to destroy anonymity – as if it daring to have your own thoughts is something to [...]

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