Second Screen Advertising – How Brands Will Use Our Phones and Tablets to Reach Us

Think about it - when is the last time you sat still watching a TV show? Chances are, even with your favorite football match or reality series on, you're still fiddling with another screen - be that a smartphone, a tablet, a laptop, or whatever screen the fingertips land on. This shift in consumer [...]

How TV will change the game for digital marketers

TV is about to go through the biggest radical rethink in decades as it becomes connected to the internet. And who is going to help manage this process of change? You, the digital marketer. When you work in digital marketing, mentioning TV in the same breath probably conjures up pictures of Don Draper fraternizing [...]

Facebook Beacon – masquerading as an angel of light

So Facebook have finally had to back-track on their plans for their social advertising after more than 50,000 users demanded to be heard. Protests force Facebook to change Facebook had launched Beacon to the advertising community, with over 40 companies including eBay and Blockbuster joined up. Every time you bought something on their sites, Facebook [...]

By |2016-10-12T20:46:14+01:00December 1st, 2007|Advertising Technology, Privacy Control|4 Comments

Facebook's plans to sell my garbage

Facebook are back hard-hitting the headlines of the industry press with rumours of anticipated advertising offering. Though currently generating a measly $125 million a year in advertising revenue, plans based around user-profiled advertising are beginning to emerge that fuel speculation as to the company being worth somewhere in the region of $15 billion (as shown by Microsoft recently buying a 1.6% [...]

By |2016-10-12T20:46:16+01:00October 24th, 2007|Advertising Technology, Privacy Control|4 Comments
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