Discussions around Digital Advertising from iMedia’s Branding Summit in San Diego, September. Looking at innovation, adpation and how to get there.
Spend quality time with your target audience
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About the Author: deandonaldson
Dean is a transformation strategist and digital futurologist involved in global consumer evangelism; helping businesses prepare for radical change and positioning brands at the forefront of emerging media.
Foreseeing an intersection of technology and biology, Dean explores fusing location-based targeting with genetic profiling – whilst tackling the ethics shaping the next generation of addressability, relevance and engagement.
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