Shock, horror! Social site adds video to user feed

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Shock, horror! Social site adds video to user feed

In an interesting move by Sony Pictures, it plans to push the boundaries within social networking by inserting a video-based advert within the ‘newsfeed’ on Facebook.

 Video advertising streamed into Facebook newsfeeds

Facebook also plans to target against user’s interests on their profile pages, in this case ‘movies’ and ‘horror’.

This sounds like the beginnings of ‘user profiling’ and that in itself sounds like a horror movie to me…

By |2016-10-12T20:46:17+00:00June 25th, 2007|Advertising Technology, Privacy Control|0 Comments

About the Author:

I am a Digital Transformation Strategist and focussed on global evangelism; helping position clients at the forefront of emerging media and the next generation of consumer engagement. I'm passionate about how storytelling and creative technology can be used to deliver focussed messages – irrespective of the consumer viewing device – and then drive favourable outcomes for brands, whilst addressing concerns over user profiling.

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