In an interesting move by Sony Pictures, it plans to push the boundaries within social networking by inserting a video-based advert within the ‘newsfeed’ on Facebook.

 Video advertising streamed into Facebook newsfeeds

Facebook also plans to target against user’s interests on their profile pages, in this case ‘movies’ and ‘horror’.

This sounds like the beginnings of ‘user profiling’ and that in itself sounds like a horror movie to me…