Welcome to my research for my Masters Degree on Creative Media.
It is divided into three areas:
- Retrospection – a look into the history of Digital Display Advertising.
- Current Practice – a look into new Dwell metrics required to satisfy Digital Display Advertising.
- Future Developments – a look into the future of Digital Display Advertising using NFC & RFID.
I also provide overview information of the Masters Degree.
Has digital advertising reached a plateau?
Having spent time looking at some of the key moments and influencers in the development of the online advertising business, what strikes me from my own personal observation and reflections on the industry is the [...]
Online Advertising History: Flash by name, Cookies by nature
In an answer as to why my blog has been quiet of late, I offer my submission of the first assignment for my Masters in Creative Media Practice which looks at Research, Theory & Creative [...]
The first online advert – 1994
In researching the history of online advertising, what has amazed me is that within 12 days of the first official browser being launched, Mosaic Netscape 0.9 (13th October 1994), Modem Media launched a graphical advert [...]
An impression of truth within digital advertising
Well its been a busy couple of weeks for me, as have been preparing some new thought process and analysis around how we measure online - how we have come to where we are, and [...]
Phase 1: Retrospection In this phase you will identify the key incidents of change that have helped to shape your industry. Reflect upon and evaluate your professional experience as a creative practitioner Unit 1: Research [...]
My Master Plan
I have a plan, a vision; one where everything is based around me and works for me, one where I am at the centre. Or do I? ‘No man is an Island’ so they say. [...]
Here are a list of books that I recommend reading: Spychips: How Major Corporations and Government Plan to Track Your Every Move with RFID Numerati: In Which They'll Get My Number and Yours Convergence Culture: [...]