Welcome to my research for my Masters Degree on Creative Media.
It is divided into three areas:
- Retrospection – a look into the history of Digital Display Advertising.
- Current Practice – a look into new Dwell metrics required to satisfy Digital Display Advertising.
- Future Developments – a look into the future of Digital Display Advertising using NFC & RFID.
I also provide overview information of the Masters Degree.
Future Trends of Digital Marketing
I was recently interviewed on the trends in digital marketing by Martin Meyer-Gossner, co-founder of silicon.de, at DMEXCO. Gossner’s full blog can be read at The Strategy Web. Am going to be exploring some [...]
Yes, They’re Making Lists. Are you Interested?
This is the official video from Australian band COG and a song called "Are you Interested?" What I find most 'interesting' is the fact that music has always been a way of expression to [...]
Thinking through Location-based Advertising
So I am in the middle of doing this Master’s degree on Creative Media Practice and about to explore the future of media technology. It’s time to start my final thesis and am looking [...]
Online Display: The demise of Click, the rise of Dwell
"Online Display: The demise of Click, the rise of Dwell" is a study into measuring the intrinsic value of online display media and investigation to the nature of advertising and consumer engagement in general. The document is based around a calculated argument for shifting away from historic response-based metrics into a more natural measurement of consumer stimulation.
BadMen – mature thinking needed in Digital Advertising
The last 24 hours I have been presenting some new global data findings to various members of the industry press; namely do people “see” and “like” ads online – and is there a way of [...]
Let’s get engaged
When I was a teenager I remember some girls at school sporting rings to show they were engaged. They had no real intention of getting married, despite their starry eyed dreams of one day being [...]
The wrong trousers: Clicks no longer fit for purpose
Over the last month, as I have been preparing to submit my second Masters assignment reflecting upon my own professional development, I have been involved in a couple of meetings that have made me stop [...]