Presentations
Feel free to take a look through the topics and themes of some of the presentations that have been delivered at various seminars internationally.
The Majority Report
The Majority Report Media Opportunities in 2030 In a disinter-mediated world, where 50% of today’s jobs will have been automated, what will the role and relationship of brands, agencies and [...]
2020 Tele-Vision
2020 Tele-vision Evolution or Revolution? Fragmented. Expensive. Inflexible. Disingenuous. Obese. That’s reality TV for the new millennial viewer. The simple pleasure of TV viewing has been hijacked - [...]
Game of Screens
Game of Screens The Battle of Push and Pull In the first half of 2015, TV went through one of its most radical changes to date; namely the breakdown of the walls between broadcast and online video. Game of Thrones being one [...]
The new face of television
The new face of television A Make-Over or Reconstruction of an Industry in Motion The continual drive of online video against broadcast as well as the growth of multi-screen viewing is about to force distributors to rethink business models as TV [...]
Living in a Material World
Living in a Material World Traditional Media Crashed with Emerging Technologies Consumer demand and hardware manufacturers' leaps are causing consoles, Cloud and content to being thrashed together in an unparalleled warp speed that is challenging broadcasters, telcos and agencies alike. [...]
Engagement Everywhere
Engagement Everywhere Expanding the ecosystem for a video explosion As online video prepares to outpace all other media growth and content stretches over multiple connected screens in and out of the home, the ever-changing consumer platforms [...]
The New Media Rockstars
The New Media Rockstars A back-stage pass into real-time relevance Online marketers are faced with a conundrum in this fast-paced modern world where targeting consumer ads also means targeting consumer lifestyles. It’s not just exposing new products in [...]
Convergence or collision
Convergence or collision Traditional Media Crashed with Emerging Technologies Consumer demand and hardware manufacturers' leaps are causing consoles, Cloud and content to being thrashed together in an unparalleled warp speed that is challenging broadcasters, telcos and agencies alike. Cord-cutting the [...]
Addressable advertising
Addressable advertising In a ubiquitous world As we enter the third wave of computing known a UbiComp, technology will shrink in size, increase in power and ultimately disappear into the background of our every day lives. A whole new infrastructure [...]
Refocus the blurring lines
Refocusing the blurring lines Media in the fast lane Cross-channel. Mobile Communities. Augmented Reality. Ubiquitous computing. Amongst the buzz we are seeing evidence that all media is getting ready for a digital hyper-drive, fuelled by consumer desire for entertainment-on-demand and [...]
The science of art
The science of art Overlapping a creative strategy with actionable analytics With ever mounting pressure to justify advertising effectiveness against the bottom line, what have we learned from the plethora of data that digital advertising has brought to bear? Is there really [...]
Demystifying the metrics
Demystifying the metrics The demise of click, the rise of dwell Display advertising is getting a lot of bad press. As click thru rates (CTR) drop to way below 0.4% it leads some to conclude that ‘display advertising is dying’. With online [...]
Joining the media dots
Joining the media dots The evolution of media TV is powerful, but people learn through play. The digital landscape has changed and so have the ways of measuring it. Digital video is set to enhance the capability for brand recall within consumers [...]
It’s time to get mobile
It's time to get mobile Putting your brand in the palm of consumers The ability to reach consumers anywhere at any time has shifted the way advertisers execute campaigns and the way audiences consume media. Beyond the ability to just make [...]
Courting the consumer
Courting the consumer Spending quality time with your audience Times have changed. Consumers have a voice and are dictating where and when they want to be entertained. It is no longer sufficient to build a brand offline and drive response online. [...]