The continual drive of online video against broadcast as well as the growth of multi-screen viewing is about to force distributors to rethink business models as TV Everywhere takes root. Meanwhile a host of new players is about to fight for a slice of the pie… that will make the shift of cable channels in the 80’s pale into insignificance. Everybody wants to do everything, but will the market place cope? Programmatic buying is beginning to make a dent on traditional media plans, and the promise of new data seen from social channels is challenging the way we measure and value TV… before we even mention the second-screen phenomena. We will take an honest look into what are the threats and opportunities for the Broadcast TV companies.