Perspectives on Video Advertising

Perspectives on Video Advertising

The IAB’s Video Advertising Council on which I sit, in conjunction with VideoJug, has produced two online videos that set the scene for video advertising in 2008.

Video content has been thrust into the spotlight over the last 18 months but it was only in the latter half of 2007 that advertising models became readily available. To highlight this fact and to discuss the practicalities of using online video as an advertising format.

IAB member’s perspectives on video advertising

What is Video Advertising?

The first video takes a look at the advertising formats made available now by the likes of Channel 4, Sky, ITV, Joost and many other online publishers.
What is video advertising

What is the future of Video Advertising?

The second video is a thought provoking insight into the future and the coming year of video advertising.
What is the future of digital advertising

By |2016-11-23T14:19:55+00:00December 18th, 2007|Advertising Technology, Future Projections, TV / Web TV / IPTV|1 Comment

About the Author:

I am a Digital Transformation Strategist and focussed on global evangelism; helping position clients at the forefront of emerging media and the next generation of consumer engagement. I'm passionate about how storytelling and creative technology can be used to deliver focussed messages – irrespective of the consumer viewing device – and then drive favourable outcomes for brands, whilst addressing concerns over user profiling.

One Comment

  1. James December 23, 2009 at 14:47

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